The Challenge: The Heineken Draughtkeg is truly a feat of engineering. It's easy to use, tastes great, and it's different than anything out there. So where's the challenge? The tv spot was already sold, featuring a female robot birthing a draughtkeg from her abdomen...Huh?
The Idea: The old upload-your-face-to-a-dancing-robot-and-make-it-a-viral-video bit. It was a few years ago. But it did get the word out. And a lot of people spent a lot of time with the brand and its great new product. Plus if you take a look around the site, you'll find some of the other stuff is really nice. Take a gander.
